Email marketing is a powerful strategy for building relationships with customers and driving business growth. It involves sending targeted messages to a specific group of recipients, often with personalized content designed to engage and convert. Successful email campaigns include clear calls to action, compelling subject lines, and segmented mailing lists that ensure relevant content for different audiences. Analysing metrics such as open rates, click-through rates, and conversions helps optimize campaigns. When done correctly, email marketing nurtures customer loyalty, increases sales, and improves brand visibility, making it a cost-effective and measurable tool for businesses of all sizes.
 
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